The Tennessee Titans, having secured quarterback Cam Ward with this year's No. 1 overall pick, find themselves in an unexpected spotlight – or rather, the lack of it. Despite Ward's heralded position, the Titans join the ranks of merely two other NFL teams absent from a single primetime game this season.
So, why the blackout? NFL Vice President of Broadcast Planning and Scheduling, Mike North, provides insight behind the curtain. "We kind of have this adage that you play your way into primetime," North shared with CBS Sports' Jonathan Jones. "You don’t draft your way into primetime." This statement underscores the league's philosophy, emphasizing performance over potential.
For Titans fans, the absence of Ward in a national television window may come as a surprise, especially since recent No. 1 overall draft picks - Bryce Young with Carolina in 2023 and Caleb Williams with Chicago in 2024 - enjoyed the primetime pursuit despite their teams' subpar 7-10 seasons.
Despite the lack of scheduled nighttime exposure, the Titans have opportunities ahead. Flex scheduling allows for adjustments, particularly with compelling matchups against powerhouse teams like San Francisco and Kansas City looming in Weeks 15 and 16, respectively.
It's a gamble. Yet, as the season progresses, should the Titans, alongside their rookie quarterback, display mettle and resilience, the primetime stage is still within reach. They share the same chances as every other team to earn that coveted spotlight.
The last time a No. 1 overall pick was denied a primetime rookie debut was defensive star Myles Garrett with Cleveland in 2017. As for quarterbacks, Cam Newton with Carolina in 2011 was the most recent to wait for his nighttime chance.
Thus, while Titans fans might feel sidelined now, the season holds promise and the possibility of Cam Ward shining under the brightest lights yet.
