The stakes have never been higher on the LPGA Tour, as the KPMG Women’s PGA Championship elevates its prize purse to a hefty $12 million, matching that of the prestigious U.S. Women’s Open. This leap from last year’s $10.4 million pot underscores the growing commitment to equity in women’s sports.
KPMG, the title sponsor since 2015, has not only bolstered the financial rewards but also augmented the competitive edge with advanced data tools. Known as “KPMG Performance Insights,” this program offers players targeted analytics, resembling the PGA Tour’s ShotLink system, to hone their game strategies.
This year’s championship, commencing Thursday at the Fields Ranch East near Dallas, promises innovation beyond just funding. With AI-driven features, competitors receive detailed hole-by-hole analysis after each round. Additionally, AI-generated scoring targets will provide players critical insight on making the cut, ensuring they know precisely when they need to step up their game.
“The high purse, top courses, comprehensive broadcast coverage, and technology are all ways we are setting the standard,” declared Paul Knopp, U.S. chairman and CEO of KPMG. His words reflect the championship's ambition not only to increase financial stakes but to enhance player experience through cutting-edge tech.
Spectators, too, will benefit from increased access to the tournament, with multiple featured groups set to broadcast during the initial rounds. Weekend golf fans can catch more action exclusively on Peacock, offering an immersive experience into women’s golf like never before.
