Every so often, a story breaks free of its niche and grabs a larger spotlight. Such is the case with Bill Belichick's recent book tour, which has managed to capture not only the attention of NFL enthusiasts but also to turn heads across the pond in the UK.
Featured in a substantial piece by The Sunday Times, Belichick has found himself at the center of a rare NFL story that has permeated the typically impenetrable British mainstream media landscape. While American football games in London and Ireland might sell out, the league usually struggles for regular media coverage. Yet, Belichick's adventures have pierced that barrier.
The Times article provides an overview for those unfamiliar with recent episodes involving Belichick, such as the humorous saga of his moth-eaten jersey and his discreet approach to the media. It also includes interesting new insights, including thoughts from Jordon Hudson’s uncle.
"It seems to be doing him wonders," Chris Hudson, 53, told The Times about the relationship between Belichick and his niece. "When you look at photos, pre-Jordon he’s always got a frown on his face, and after he met Jordon, he’s always got a smile on his face."
All eyes are on whether Belichick will keep that smile this week. His highly-anticipated book officially launches on Tuesday, followed by an event at NYU. Coincidentally, Jordon will be competing in the Miss Maine USA pageant this weekend.
Meanwhile, the question remains if Belichick will engage external P.R. aid to steer through these intriguing times. Sources revealed that he’s been in conversation with Brandon Faber, the former Bears' P.R. director, discussing potential roles in either North Carolina football or Belichick's personal team.
For now, the NFL can enjoy this unusual spotlight moment in the UK, thanks to Belichick's newfound celebrity status beyond the football field.
